O2TV at Oxegen Festival

O2TV was a project formulated by Edelman for O2 which Scanarama was engaged to deliver. O2 took out sponsorship of the second stage at the Oxegen festival and hired airtime on the big screens either side of the stage to herald that fact. Scanarama was engaged to conceive appropriate content for the screens which had to be shot and edited in festival conditions ‘as live’. We executed a series of mini-shows which ran over the three days which was assembled in a specially constructed editing area behind the stage. It was an extremely well received array of content which we were proud to have delivered on time and on budget.